Building Models For Marketing Decisions Pdf

Graduate School of Business Stanford University. Accounting Courses. Building Models For Marketing Decisions Pdf' title='Building Models For Marketing Decisions Pdf' />ACCT 2. Financial Accounting. Units. Financial accounting is the measurement of economic activity for decision making. Financial statements are a key product of this measurement process and an important component of firms financial reporting activities. The objective of this course is not to train you to become an accountant but rather to help you develop into an informed user of financial statement information. While financial statement users face a wide variety of decisions, they are often interested in understanding the implications of financial statement information for the future cash flows and earnings potential of a firm. We will focus on understanding the mapping between underlying economic events and financial statements, and on understanding how this mapping affects inferences about future profitability and liquidity. The following learning objectives will be emphasized 1 familiarity with the transactions businesses engage in, 2 fluency in accounting terminology, 3 understanding the structure that maps transactions into accounting numbers, 4 understanding the rationale for various accounting methods, and 5 awareness of the judgment involved and the discretion allowed in choosing accounting methods, making estimates, and disclosing information in financial statements. ACCT 2. 12. Managerial Accounting Base. Units. This course provides an introduction to the concepts and tools of managerial accounting. The first part of the course covers alternative costing methods and illustrates how the resulting cost information can be used to analyze the profitability of individual products and customers. The second part of the course will examine the role of internal accounting systems in evaluating the performance of individual business segments and divisions of the firm. Building Models For Marketing Decisions Pdf' title='Building Models For Marketing Decisions Pdf' />The Nudge blog sat down electronically with John Kenny, Senior Vice President of Strategic Planning in Draftfcbs Chicago office, to explore whether behavioral. Building a CustomerCentric Operating Model Aligning Segments, Products, and Channels Leading Research Paul Hyde Frank Ribeiro Ashish Jain Kumar Kanagasabai. Media Selection for Marketing Communication An exploratory study among marketing managers Claudia A. Rademaker Stockholm School of Economics, Center for Media. SOSTAC.jpg' alt='Building Models For Marketing Decisions Pdf' title='Building Models For Marketing Decisions Pdf' />A fourstep process for building and executing Repeatable Models. For agriculturefocused pioneer firms, building Repeatable Models is at the heart of achieving. Now, the CMO determines brand strategy. Regional marketing is responsible for best practice identification and sharingbut not decision making on these topics. The mission of the Stanford Graduate School of Business is to create ideas that deepen and advance the understanding of management, and with these ideas, develop. How-to-Build-a-High-Quality-Marketing-Funnel1.png' alt='Building Models For Marketing Decisions Pdf' title='Building Models For Marketing Decisions Pdf' />Included in this part are topics related to the choice of internal pricing methods for transferring goods and services across divisions of the firm and the use of financial metrics for assessing the profitability of these divisions. ACCT 2. 13. Financial Accounting Accelerated. Units. This course develops students ability to read, understand, and use corporate financial statements. The course is oriented toward the user of financial accounting data rather than the preparer and emphasizes the reconstruction and interpretation of economic events from published accounting reports. The course is geared toward students with some familiarity in dealing with financial statement information and allows for deeper coverage and discussion in class. ACCT 2. 19. MSx Accounting. Units. A characteristic of business is the extensive use of accounting data. The financial accounting course has the general objective of developing students understanding of the nature, scope, and limitations of accounting information. To achieve this objective the course attempts to 1 develop students understanding of the conceptual accounting framework, including the objectives of financial reporting, and 2 develop students ability to understand and critically evaluate the financial disclosures made by corporations. Building Models For Marketing Decisions Pdf' title='Building Models For Marketing Decisions Pdf' />An issue of particular interest will be the managerial incentive aspects of accounting information and disclosures. ACCT 3. 11. Global Financial Reporting. Units. This course is designed to enhance students understanding of current financial reporting issues through a detailed analysis and comparison of U. S. and International Financial Reporting Standards. The course will cover the development of accounting standards, implementation of these standards, and how to interpret output from these standards. The course highlights intermediate and advanced financial reporting topics including fair value accounting, asset securitization, consolidation including special purpose entities, foreign currency translation, derivatives and hedging, leases, revenue recognition, pensions, and equity compensation. The course also focuses on evaluating emerging financial reporting issues such as proposed financial reporting standards put forth by U. S. or international standard setting bodies. Avalon One Groove Activator there. This course should help students better understand the environment governing global financial reporting and how firms develop financial statement information within this environment. ACCT 3. 13. Accounting Based Valuation. Units. This course is designed to develop students ability to interpret and use financial accounting information in an equity valuation context. The perspective taken is that of an outsider relying on publicly available financial information for investment purposes. The course relies heavily upon financial statement analysis tools and the residual income framework for equity valuation. Through lectures, in depth case studies, and real time exercises, the first half of the course covers traditional financial statement analysis based tools for critically analyzing and assessing a firms current financial performance and economic condition, including ratio analysis, accounting quality analysis and financial distress bankruptcy prediction models. The second half of the course introduces the accounting based valuation framework and develops the link between financial statement analysis, forecasting and equity valuation. The capstone to the course is the completion of a comprehensive, real time valuation of a publicly traded firm or registered IPO candidate. The course is structured for students to gain a deeper understanding of the economic pressures behind the valuation creation and valuation process, and will be useful to those students who anticipate making investment or credit decisions at least partially based on historical and prospective financial statement information. ACCT 3. 17. Managerial Accounting Performance Measurement, Compensation, and Governance. Units. The course will examine the academic and professional controversies surrounding corporate governance and executive compensation. A basic framework will be developed to integrate the many important dimensions of corporate governance in the U. S. and international settings. The institutional features of corporate governance and executive compensation will be documented using the professional business and legal literatures. In addition, the scientific research in accounting, economics, finance, and organizational behavior will be used to provide insights into the measurement and consequences of observed corporate governance and executive compensation choices. After successfully finishing the course, a student should be able to i understand the debates about appropriate choices for corporate governance and executive compensation and ii critically evaluate the implications of academic and professional research studies on these controversial issues. ACCT 3. 32. Mergers and Acquisitions. Units. This course provides a comprehensive overview of strategic, economic, accounting and financial issues related to mergers and acquisitions. Specifically, we review the market for corporate control, discuss strategic and governance issues related to firms decision to acquire or be acquired, and examine the M A regulatory environment. We analyze various pricing and deal structure considerations, identify strategies that underlay a successful negotiation, and review the financial reporting and income tax implications of M A deals. Online Classes and Certificates. UNM Continuing Education. Increase your business with You. Tube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on You. Tube, how other business organizations are using You. Tube, how to create your own You. Tube channel, and the techniques of adding captions, annotations and other extra features. You. Tube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making You. Tube work successfully for your organization. You. Tube, as the second largest search engine can no longer be ignored by businesses and organizations. You. Tube reaches a broad age and gender demographic and is the largest video searchdiscovery destination with over 3. Agenda Unit 1 Designing Marketing Goals for You. Tube that Maximize the Platform Learn what types of video work best on You. Tube Adapt your marketing plan to include video and goals for the You. Tube platform Discuss You. Tube case studies from your industry and evaluate whats working and whats not Create a content plan for videos that will work for your business or organization and wont get you banned from You. Tube Understand how to use You. Tube search features and other elements from a consumer perspective Unit 2 Building and Optimizing Your You. Tube Channel Learn the various elements of a You. Tube Channel and how each feature works Create your own You. Tube Channel and optimize each feature Discuss channel design and settings that fit with your video marketing goals Discover how to embed You. Tube videos on your website that maximize views Unit 3 Driving Traffic Maximizing the Social Network of You. Tube Learn about the power of You. Tube as a social network Discover why it is important to have subscribers and how to communicate with them internally within You. Tube Understand the analytics of You. Tube Views, Ratings, Comments, Favorites Learning to Read You. Tube Insight and Analyzing the Data Unit 4 Creating and Distributing Video on You. Tube Learn how to upload video, the types of cameras, formats, and video resolution that work best on You. Tube, and tools that streamline the process Understand the essential element in a video on You. Tube such as graphics, title, tags, description, etc. Iso 14971 Standard'>Iso 14971 Standard. Discover how to get your videos to appear in related searches and other secrets of the You. Tube Algorithm Explore the extra features in You. Tube such as editing, private sharing, captions, annotating, audio swap, etc. You. Tube is now accessible from nearly every top mobile device as well as from your TV. How can your videos rise above the music mashups and cat antics Learn how to get your You. Tube video on the first page of Google Search. Just like Facebook, You. Tube is a social network that needs to be set up, optimized, and used regularly to be effective. Your patters of behavior on You. Tube may be working against you. Learn how You. Tube can compliment your current marketing and social media strategy and how to maximize your You. Tube Channel to get the greatest. Rob Lee is an entrepreneur, author, and Google Geek. Robs secret for success simple online video. He has fans worldwide with over 7. You. Tube subscribers. He is a You. Tube video makin entrepreneur happiest helping people live their dreams. Rob is a You. Tube partner, creating entertaining, and informative videos. For the past several years hes been teaching his You. Tube secrets to anyone looking to build brand identity or to use video to get their messages to the masses.